| When An Agent Says: | The Agent Means |
| “The buyer thought the house was too small.” | The Buyer found larger homes for the same price. |
| “They like the house but bought another” | The Buyer found other houses that were better values. |
| “They like the house but bought a new home” | Buyers will pay 10-15% more for a new house. |
| “They didn’t like the carpet” | The seller should replace the carpet due to age or color. |
| “They thought the yard was too small, the street way too busy…” | They found other homes with larger yards, quieter streets… for the same price. |
| “The home needs some work.” | The seller may need to make minor repairs or neutralize. |
| “They didn’t like the floor plan.” | They didn’t like the floor plan. |
Price objections are always clothed in differed terms.
The Seller’s Goal: To be the Very Best House in the Price Range.